ABACUS Small Business Solutions

My client was launching her own business and engaged my services initial to help ideate on a name for her newly created bookkeeping business, tailored to small business needs.

I evaluated the current competitor landscape and worked in four tiers to provide my client a list of names for consideration. I focused my research and brainstorming into categories of traditional accounting and business names, accounting and strategy-focused names, creative nomenclature, and names with a regional focus.

After much collaboration, we found the winner together: ABACUS Small Business Solutions